Make vs Relay.app
Make vs Relay.app: Make is best for complex automations, Relay.app for Sales operations automation. Full breakdown on price, features, pros and cons below.
Detailed comparison
Use-case fit: Make is built for complex automations, visual builders, while Relay.app targets Sales operations automation, Meeting follow-ups and news tracking. The right tool depends on your team's primary pain point, technical depth, and integration roadmap. Neither fits every scenario; alignment with your workflow maturity is key.
Pricing: Make from $10/mo, Relay.app from Free. Total cost of ownership in enterprise deployments includes implementation, training, and support. ROI is typically measured per site or asset type; annual or multi-year contracts often offer discounts.
Capabilities: Make emphasizes Visual flow builder, Complex logic, AI modules, while Relay.app focuses on AI agents with plain-language job descriptions, Human-in-the-loop approval steps, Integrations with Google, Slack, Notion, Airtable. Both sets are modern baseline; the real differentiator is depth in specialized areas (e.g., niche integrations, compliance modules, or vertical-specific workflows) that matter for your industry.
Strengths: Make's standout is powerful & flexible; Relay.app excels at generous free plan. Evaluate trade-offs: scalability vs. simplicity, broad features vs. niche depth, global support vs. regional expertise, and vendor stability vs. innovation pace.
How to decide: both tools are solid. Request hands-on demos with your team, validate integrations with your data stack, and run a sandbox pilot with 2–3 power users. Talk to references in your vertical. The 'best' tool is the one your team will actually adopt and use daily.
| Make | Relay.app | |
|---|---|---|
| Starting price | $10/mo | Free |
| Free tier | Yes | Yes |
| Category | AI Automation | AI Automation |
| Best for | complex automations, visual builders, cost-conscious teams | Sales operations automation, Meeting follow-ups and news tracking, Beginners building first workflows |
Entry prices; free tiers show as 0. Verify current pricing on each site.
Make
Visual automation platform with AI, more flexible than Zapier.
$10/mo
Free tier available
- Visual flow builder
- Complex logic
- AI modules
- 1,000+ apps
Pros
- Powerful & flexible
- Cheaper than Zapier
- Free tier
Cons
- Steeper learning curve
- Fewer apps than Zapier
Relay.app
AI workflow automation with human-in-the-loop steps
Free
Free tier available
- AI agents with plain-language job descriptions
- Human-in-the-loop approval steps
- Integrations with Google, Slack, Notion, Airtable
- Monthly AI credits on every plan
- Bring-your-own model API keys
Pros
- Generous free plan
- Easy for non-technical users
- Human approval for sensitive steps
Cons
- Step limits on lower tiers
- Fewer advanced controls than n8n
Verdict: Make or Relay.app?
Make and Relay.app are both AI Automation tools, but they fit different users. Both have a free tier, so you can trial each at no cost before paying. Make's standout is powerful & flexible. Relay.app counters with generous free plan. Bottom line: choose Make if you need complex automations; pick Relay.app for Sales operations automation.
Frequently asked questions
Is Make better than Relay.app?
Neither is universally better. Make is best for complex automations, visual builders, while Relay.app suits Sales operations automation, Meeting follow-ups and news tracking. Pick based on your use case, budget and integrations.
What is Make best for?
Make is best for complex automations, visual builders, cost-conscious teams.
What is Relay.app best for?
Relay.app is best for Sales operations automation, Meeting follow-ups and news tracking, Beginners building first workflows.
Which is cheaper, Make or Relay.app?
Entry pricing starts at $10/mo for Make and $0/mo for Relay.app (free tiers show as $0 — verify current pricing on each site).
How do I choose between Make and Relay.app?
Request hands-on demos with your team. Test integrations, validate free-tier scope, and talk to reference customers in your industry. The best tool is the one your team will adopt.
Final note: Make and Relay.app are both solid choices—the winner depends on your specific workflow, team size, and integrations. Always verify current pricing and features on each vendor's site. Updated 2026-07-14.
How we rate: ToolGlance scores combine pricing, core features, user-review signals and update frequency, compiled from public sources and vendor documentation — see our methodology. Figures are indicative and change often; always verify pricing and features on the vendor site before buying. Last updated 2026-07-14. Compiled by the ToolGlance editorial team.