State of AI in Fitness & Wellness 2026

AI now sits at the center of how people train and track their health, with the AI in fitness and wellness market valued at $10.68 billion in 2025 and forecast to reach $57.80 billion by 2035. Riding atop a $6.8 trillion global wellness economy and hundreds of millions of wearables, AI personalisation has become the differentiator that drives retention, recovery insights, and on-demand coaching.

A double-digit-growth market

The AI in fitness and wellness market was valued at $10.68 billion in 2025 and is projected to reach $57.80 billion by 2035 at a 19.3% CAGR. That trajectory reflects AI moving from a marketing buzzword to a core feature inside apps and connected devices. Smartphones lead the device mix, accounting for the largest revenue share in 2025 as the primary screen for AI-driven coaching. North America remains the dominant region, capturing the largest share of the fitness-app market.

Personalisation is the retention engine

The clearest reason AI has spread so fast is that it keeps users engaged. Health and fitness apps that incorporate AI-driven personalisation see 50% higher retention rates than those without it. With more than 500 million people worldwide projected to use fitness apps and millennials plus Gen Z making up roughly 60% of users, retention directly shapes revenue. AI tailors workout intensity, suggests rest days, and adapts plans to individual progress, turning generic programs into responsive coaching.

Wearables feed the AI layer

AI fitness is built on a foundation of sensor data. Worldwide wearable device shipments were forecast to grow 6.1% in 2024 to about 537.9 million units, supplying the heart-rate, sleep, and activity streams that algorithms turn into recommendations. The dense data layer lets AI move beyond step counts toward recovery scoring and early health signals. As shipments climb, the volume and quality of inputs available to AI coaches keep improving.

Riding a record wellness economy

AI fitness tools benefit from a broader tailwind: the global wellness economy hit a record $6.8 trillion in 2024 and is forecast to reach $9.8 trillion by 2029, according to the Global Wellness Institute. Consumers increasingly treat fitness and health as a continuous, data-informed practice rather than an occasional gym visit. That cultural shift toward preventive, personalised health is exactly the niche AI is built to serve, positioning it as the connective tissue across apps, wearables, and wellness spending.

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Compiled by ToolGlance from publicly reported data; figures link to their sources. Updated 2026-05-30.