Clay
AI-powered prospecting and data enrichment for sales.
Clay combines 100+ data providers with AI to build, enrich and personalize prospect lists and automate outreach research at scale. Credit-based plans with a free starter.
About Clay
Clay is one of 7 ai sales tools in our directory. It's positioned for sales/RevOps, lead enrichment.
With a free tier, Clay stands out in ai sales — 4 of 7 tools in this category offer free access. The free plan is often limited in features or users, so verify that trial access covers your use case.
Key capabilities include 100+ enrichment sources, AI research agents, List building and scoring. These are standard in modern ai sales platforms. Evaluate whether the tool's depth in each area matches your plant's needs and technical maturity.
Best for: sales/RevOps, lead enrichment, outbound at scale. When choosing between similar tools, validate that Clay has integrations with your existing systems (data historians, SCADA, ERP) and that support covers your region.
At $149.0/mo, Clay sits above the ai sales average of $51/mo, which ranges $0.99–$149.0/mo across the 7 paid ai sales tools we track. Entry/"from" prices; free tiers show as 0. Verify current pricing on each tool's site.
Key features
- 100+ enrichment sources
- AI research agents
- List building and scoring
- Personalized outreach data
- CRM integrations
Pros
- Powerful enrichment
- AI research
- Free starter
Cons
- Credits get costly
- Learning curve
Alternatives to Clay
Compare Clay
Clay FAQ
Is Clay free?
Clay has a free tier you can start with; paid plans start from $149/mo (Starter).
How much does Clay cost?
Clay pricing starts from $149/mo (Starter). Check the official site for current plans.
What are the best alternatives to Clay?
Top alternatives to Clay include Lavender.
What is Clay best for?
Clay is best for sales/RevOps, lead enrichment, outbound at scale.
Reviewed by the ToolGlance editorial team · Last updated 2026-06-12
How we rate: ToolGlance scores combine pricing, core features, user-review signals and update frequency, compiled from public sources and vendor documentation — see our methodology. Figures are indicative and change often; always verify pricing and features on the vendor site before buying. Last updated 2026-06-12. Compiled by the ToolGlance editorial team.