Ahrefs vs Semrush
Side-by-side on price, features and best fit — plus a quick verdict.
| Ahrefs | Semrush | |
|---|---|---|
| Starting price | $129/mo | $139/mo |
| Free tier | Yes | Yes |
| Category | AI SEO | AI SEO |
| Best for | backlink research, SEO professionals, site audits | full SEO programs, agencies, competitor research |
Ahrefs
SEO toolset known for the best backlink and keyword data.
$129/mo
Free tier available
- Backlink analysis
- Keyword research
- Site audit
- Rank tracker
Semrush
All-in-one SEO suite with AI content and keyword tools.
$139/mo
Free tier available
- Keyword research
- Competitor analysis
- Rank tracking
- AI content tools
Verdict
Choose Ahrefs if you want backlink research; pick Semrush for full SEO programs. Both are worth a quick trial before committing.